"SXO (Search Experience Optimisation) combines SEO, UX, and CRO to attract visitors, enhance their experience, and maximise conversions—all in one powerful strategy"
"Running a Shopify store in today’s competitive landscape isn’t easy. You’re likely familiar with the challenges of standing out in a crowded market. From attracting the right traffic to converting visitors into loyal customers, here are some common issues you may be facing:"
"Constant Ad Spend, Limited Returns" – Are you pouring money into ads without seeing sustainable growth?
"Hard-to-Find Store" – If your store isn’t ranking in search results, you’re missing out on valuable organic traffic.
"Visitors Leaving Before They Buy"– A confusing layout or slow site can drive visitors away before they even see your products.
High Traffic, Low Conversions – Lots of visitors don’t mean much if they’re not converting into customers.
"While these roadblocks may feel frustrating, they’re also the key to unlocking your store’s potential. By addressing each challenge with a strategic, holistic approach, you can achieve sustainable growth. Let us introduce you to SXO, a proven system that tackles these issues head-on."
These three elements don’t work in isolation; they complement each other to create a comprehensive strategy. By combining SEO, UX, and CRO, we build a foundation that not only attracts visitors but also engages them and drives sales. This is the power of SXO—a truly holistic approach to growing your Shopify store.
Here’s how each component of SXO tackles the obstacles standing in the way of your store’s potential
Imagine having a steady stream of potential customers finding your store naturally.
That’s the power of effective SEO. By optimising your site’s content, keywords, and technical structure, we help your store rank higher in search results, making it easier for people to discover your products.
What We Focus On:
Keyword Optimisation: We identify and target the search terms your ideal customers are using
On-Page SEO: Optimising your product pages, meta descriptions, and headings for maximum visibility
Technical SEO: Ensuring fast load times, mobile compatibility, and clean code so search engines (and users) love your site.
With SEO as the foundation of SXO, we don’t just attract visitors—we bring in high-quality traffic that’s genuinely interested in what you offer, reducing your reliance on paid ads.
First impressions are everything, and in the world of e-commerce, a seamless user experience is essential.
UX is about making sure your store isn’t just visually appealing but also intuitive, fast, and easy to navigate.
From the moment a visitor lands on your site, every element should guide them effortlessly towards finding what they need
What We Focus On:
Navigation: Simplifying site structure so users can find products with ease.
Speed Optimisation: Ensuring pages load quickly to reduce bounce rates and keep users engaged.
Mobile Optimisation: Creating a smooth shopping experience on any device, since many shoppers use mobile.
A frictionless, enjoyable user experience builds trust, keeps visitors on your site longer, and leads them to explore further—ultimately increasing the likelihood they’ll become customers.
Attracting traffic and providing a good experience are only part of the journey—CRO is where the magic of turning visitors into customers happens.
By analysing user behaviour and testing different elements of your store, we identify and address any barriers preventing visitors from making a purchase.
What We Focus On:
Product Page Optimization: Highlighting product benefits, adding social proof, and improving layouts to make products irresistible
Streamlined Checkout Process: Reducing friction and making it easy for customers to complete their purchase without distractions
A/B Testing and Data Analysis: Testing different approaches and using data to make informed improvements that increase conversions.
With CRO, we ensure that every visitor has a clear path to purchase, maximising your store’s revenue potential without relying on more traffic.
By integrating SEO, UX, and CRO, SXO creates a cohesive approach that optimizes every stage of your customer’s journey. Instead of focusing on just one aspect, we ensure that your store attracts high-quality traffic, engages visitors, and maximizes conversions—building a foundation for sustainable growth and long-term success.
Are you ready to transform your Shopify store with SXO? Let’s start with a free SEO assessment to see where your store stands and uncover growth opportunities.
WHAT CUSTOMERS SAY ABOUT ME
Don't Just Take MyWord For It...
"Working with Robert was a game-changer for my business. He understood my vision as a consultant and brought our campaign to life with his expertise in SEO."
Peter White
"I couldn't be happier, the process was smooth and the end result was even better than I could have imagined. I've already recommended my colleagues."
Anna Green
"I was a little sceptical initially, but Robert's guidance throughout the process was invaluable we've seen a significant increase in conversions since our launch."
Alex Wood
"Robert and he's team completed my automated sales funnel in just 14 days, we started getting sales immediately after the ads started running. So happy with the outcome."
Eva Hill
"With a well-optimised SEO strategy, your Shopify store can capture this audience without the constant costs of paid ads."
"Enhancing the user experience on your site can make a huge difference in turning visitors into customers, increasing both engagement and sales."
"Customers are quick to leave sites that feel clunky or confusing. A seamless, engaging user experience helps keep visitors on your site and leads to higher sales."
"Conversion rate optimisation (CRO) focuses on making sure that every visitor has a clear path to purchase, increasing the chances of turning browsers into buyers."
"Customers are quick to leave sites that feel clunky or confusing. A seamless, engaging user experience helps keep visitors on your site and leads to higher sales."
"Your Success is My Mission."
I’m more than just a consultant—I’m your dedicated partner in building a thriving, successful Shopify store.
With years of experience and a data-driven approach, I specialise in boosting organic traffic, enhancing conversions, and navigating the digital landscape for sustainable growth.
As your trusted ally, I’ll work closely with you to craft a personalised strategy that sets your store apart. Together, we’ll overcome challenges, adapt to changes, and celebrate your successes.
When you work with me, you’re not just hiring a consultant—you’re gaining a partner fully committed to your success.
Years of Expertise
I have over 20 years of marketing and sales experience, with a specialisation in digital marketing over the last five years. I help you win the online battle, and convert your visitors into your customers.
Selected Client Base
I strive to ensure that my clients are winning, which means I can only work with a few client at one time. This enables me to focus and deliver great work.
Real Results
Rankings, links, brand, content, traffic, web – all you need is right here! Simply drop me a line, and let's have a conversation!
SXO (Search Experience Optimisation) combines SEO with user experience (UX) and conversion rate optimisation (CRO). This holistic approach not only drives traffic but also ensures visitors stay engaged and convert into loyal customers.
Simply take our quick 2-minute quiz. Once completed, you’ll receive a detailed report sent directly to your inbox, highlighting your store’s SEO strengths and areas for improvement.
My services are tailored for Shopify store owners who want to grow their organic traffic, improve user experience, and increase conversion rates for sustainable growth.
While results vary, clients typically see increased traffic, improved conversion rates, and a reduction in ad spend as they grow their organic visibility. Our goal is to create long-term, sustainable growth.
We employ a combination of key performance indicators (KPIs), analytics tools, and real-time data monitoring. This allows us to track campaign performance, user engagement, and conversion rates, ensuring our strategies are practical and adaptable
Our approach blends strategic thinking with a profound understanding of online marketing intricacies. We're not just service providers but partners invested in your success. Our personalised strategies, data-driven decisions, and commitment to quality make us stand out in the industry.
Results' timelines can vary based on industry, competition, and the specific process employed. However, we aim to deliver noticeable progress within the first few months, with more substantial growth over time.
Flexibility is key. If your business changes, we'll adjust our strategies accordingly to ensure alignment with your new goals. Our collaboration is dynamic, and we're here to support you through any transitions.
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Ready to Revolutionise Your Online Strategy?
Let's Ignite Your Online Sales Growth Today!
020 3893 2020
9am – 6pm Monday to Friday
As a Shopify SEO Expert, specialising in SXO strategies, I am dedicated to delivering exceptional results,
forging lasting partnerships, and making a meaningful impact in the ever-evolving world of E-commerce.
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